11 June 2006

Back to the Brewhouse

Last October, Guinness launched the first of their limited edition Brewhouse series (report here). The second one is out now, under the name Toucan Brew.

Once again, the taste is very very similar to ordinary Guinness and I had a hard time trying to figure out how this one is different. If anything, it is blander than ordinary Guinness, lacking even the faint hint of stout bitterness that Guinness have steadfastly sought to remove from their product. My guess is that they intend to market this as a light stout for easy summer drinking, or for the ladies who don't like the taste of beer, or something equally patronising dreamt up by the market research people at St. James' Gate. The official word is that's it's "triple-hopped", to be "bright, smooth and refreshing". To me, it's just bland. Bring back Brew 39.

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